Logic and logistics are the foundation of successful events. Balance your logistical experience and your creative output.Īn outstanding event professional engages their logical side and their creative side in their work. Your professional Instagram is a great social calling card for prospective clients. Pinterest lets you gather and share inspiration, which can give clients a sense of your style. A website puts your information at their fingertips, while a physical portfolio is great for in-person meetings. Reach the right clients with a variety of options. The right testimonials boost credibility, showing that you can perform as well as you claim.Įmbrace different portfolio formats. Ask for recommendations from your personal and professional connections, whether you’ve planned events for them or they have experience working with you otherwise. Take the lead or join a committee to gain experience you can add to your portfolio. Charitable organizations can use all hands on deck when it comes to non-profit fundraisers and other charity events. Look into the submission guidelines for magazines and other publications and get your work out to them as well. Network with other planners and offer to write guest blog posts for their pages. Start a blog and write about what you do as a planner. Share tips, checklists, and your favorite event planning software with other planners, or put together a video travel blog to highlight the best event venues in your area. Use your natural ability as a conversation starter to foster online discussions. Exceptional content provides better results. Photo galleries, blog posts, and videos are popular among planners”but, rather than tackling all of the platforms to get your message out there, focus on cultivating one or two platforms. Take before and after photos to show your work. Does your eye for centerpiece design or creative use of natural elements stand out? Connect with local photographers, bridal shops, furniture rental agencies, local models, and venues to stage events layouts for promotional photos that benefit all groups involved. Put your creativity on display with staged event photos. How to build an event planning portfolio as an events newbie Decide how those skills complement the events you want to create and plan, and include them within the experience section of your event planning portfolio. Review your jobs and your passions for transferable soft skills. Perhaps you’re the go-to person who creates parties for family and friends. Did you work in retail? Use your people skills and customer insights to design event experiences attendees love. Do you have food and beverage experience? Your relationship-building skills, food and nutrition knowledge, and multitasking abilities are all strengths. Parlay all event (and non-event) experience into relevant experience.Ĭultivating a diversified experience portfolio”within the events industry, or not”shows you developed a varied and valuable skill set. Helpful related education for event planners: Whether you pursue a degree in hospitality or take a few certificate programs, take advantage of every networking opportunity they offer. These courses are taught by industry professionals who know the business from the inside out. There are dozens of colleges and universities that offer degrees in related fields, stand-alone event courses, meetings designations, and certificate programs. You don’t need a degree to become an event planner, but certain qualifications and certificates can help you get noticed”and hired. What kind of degree or certification do you need to be an event planner? The events industry is growing”and demand for event planners is expected to grow at a faster-than-average rate of seven percent through 2028. It’s also a great way to learn the variety of planning jobs in the industry. This education is as helpful for starting your own event planning business as it is for getting hired. You’ll stand out because you made the investment in specialized training. Differentiate yourself from other job seekers with an industry-specific educational foundation. Build a strong foundation of industry knowledge.Įducation is a great way to gain foundational knowledge of the events industry and the overall hospitality industry. Discover how to begin an event planning career: 1. Read on for a roundup of the top strategies for kickstarting a successful and rewarding event planning career. Still, there are smart steps to take to begin the journey, build skills, and make a name for yourself. This is a field that thrives on ingenuity, creativity, and constant reinvention. Just as there isn’t one route to a great event, there isn’t a single tried and true path that magically leads to a career in event planning.
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